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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Rollyo. Rollyo was a Yahoo!-powered search engine which allowed users to register accounts and create personalized search engines. Each search engine could include up to 25 websites/blogs chosen by the user.
These local media companies either develop their own technology or license "private label" or "white label" local search solutions from third-party local search solution providers. In either case, local media companies base their solution on business listing databases developed in-house or licensed from a third-party data publisher.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
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