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  2. Local advertising - Wikipedia

    en.wikipedia.org/wiki/Local_advertising

    Marketers and businesses consider local advertising necessary for economic growth. [ citation needed ] Advertising is usually funded by a sponsor who promotes the advertisement through different types of media, for example, television, newspaper, commercial radio advertisement, magazine mail, etc. Television is one of the most expensive forms ...

  3. Location-based advertising - Wikipedia

    en.wikipedia.org/wiki/Location-based_advertising

    Location-based advertising companies like go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.

  4. Local store marketing - Wikipedia

    en.wikipedia.org/wiki/Local_store_marketing

    Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.

  5. Local search (Internet) - Wikipedia

    en.wikipedia.org/wiki/Local_search_(Internet)

    Traditional local media companies, including newspaper publishers and television and radio broadcasters, are starting to add local search to their local websites to attract their share of local search traffic and advertising revenues in the markets they serve. These local media companies either develop their own technology or license "private ...

  6. Outdoor advertising - Wikipedia

    en.wikipedia.org/wiki/Outdoor_advertising

    Examples include: Aerial advertising: Aerial advertising includes towing banners via a fixed-wing aircraft as well as airships like blimps and other airborne inflatables above beaches, events and gridlock traffic. [8] Billboard bicycle: is a new type of mobile advertising in which a bike tows a billboard with an advertising message. This method ...

  7. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    [62]: 9–15 For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses.

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