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Ayam Brand (simply known as Ayam) is a multinational food company, specialising in prepared foods, including seafood, canned fish (sardines, mackerel, tuna) and canned vegetables, especially baked beans. Ayam's product offerings vary by country. [1] The sole owner of Ayam Brand is a company called Ayam S.A.R.L.
The parent company, Century Pacific Group, Inc., was established by Ricardo S. Po, Sr. (1931–2021) on December 12, 1978 as Century Canning Corporation, whose primary business was the distribution and sales of canned and processed fish products derived from tuna, sardines, and milkfish.
Known mainly as "sardinas" regardless of the actual species, sardines are a staple especially of lower-class families in the Philippines due to their relatively cheap prices. They are also commonly used as relief goods in times of disaster. Sardines are among those fished by coastal communities, such as those who live in Manila Bay.
Sardinella tawilis (the freshwater sardinella, freshwater herring, bombon sardine or freshwater sardine) is a freshwater sardine found exclusively in the Philippines. It is the only member of the genus Sardinella known to exist entirely in fresh water. [ 2 ]
Commercial fisheries in the Philippines are the fisheries located more than 15 kilometres (9.3 mi) from the coast, which are generally fished with boats larger than 3 gross tons. Commercial fishing occurs throughout the country, targeting both large and small pelagic species, especially tuna and sardines, as well as demersal species.
The following is a list of notable companies based in Zamboanga City.Zamboanga is a highly urbanized city located in Mindanao, Philippines.With a population of more than 807,129, according to the 2015 census, it is the fifth-most populous and third-largest city by land area in the Philippines and also the second most populous in Mindanao after Davao City.
The 11 canned sardine corporations operating 12 manufacturing plants; four tin can manufacturers; and, 4 ship construction and ship repair companies. The city supplies approximately 85–90% of the country's canned sardine requirements and the canned sardines sector contributes at least US$16 million in annual export earnings to the city [121]
In 1880, Norwegian fish canneries began exporting sardines. [2] At the World's Fair in Chicago in 1893, the Norwegian exhibition included smoked sardines. [3]In 1903, a year after royal permission had been granted, Chr. Bjelland & Co. first began exporting the King Oscar brand of sardines to the United States, and by 1920, the brand was established in the USA and British markets. [4]