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Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing ...
In the election ads Nader had criticized the corporate financing of both the Bush and Gore campaigns. Using the theme and some of the language behind the Mastercard "Priceless" campaign the election specified the dollar amounts contributed by corporate interests to both candidates and then summed it up with "finding out the truth ... priceless".
An attempted television ad campaign by the Association against Industrial Animal Production (VGT) which drew a comparison between battery farming and the Holocaust was persistently refused in line with Swiss law, and was the subject of two ECtHR cases, the second case resulting from the persistent refusal by Switzerland to modify its laws on ...
Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK. The Subservient Chicken
used for Happy Meal's five a day fruit/vegetables campaigns.) That's what makes McDonald's (2008–present) That's McDonald's...and then some (2009–present) (this phrase was voted #2 most irritating piece of British advertising likely to deter custom after the Moonpig .com cards jingle in an independent March 9 survey by RM)
For example, a user who is of childbearing age or views several pages related to newborns and parenting might later be shown an ad for diapers. Similarly, a user who lives in an area with high prevalence of diabetes or high blood pressure, or who views content related to diabetes or high blood pressure might later be shown related ads.
[62]: 9–15 For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses.
In 1984, Apple's "1984" Super Bowl advertisement was created by advertising agency Chiat\Day. In 1986, CEO John Sculley replaced Chiat\Day with BBDO. [6] In 1997, under CEO Gil Amelio, BBDO pitched a new brand campaign with the slogan "We're back" to an internal marketing meeting at the then struggling Apple.