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Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig [ 1 ] at the Doyle Dane Bernbach (DDB) agency in 1959.
used for Happy Meal's five a day fruit/vegetables campaigns.) That's what makes McDonald's (2008–present) That's McDonald's...and then some (2009–present) (this phrase was voted #2 most irritating piece of British advertising likely to deter custom after the Moonpig.com cards jingle in an independent March 9 survey by RM)
12. Samsung - Olympic Anthem (2016) This Samsung ad made for the 2016 games in Rio de Janeiro is an uplifting place to start our advertising journey. It stitches together lyrics from several ...
2020 Where's the Beef ad. The phrase first came to the public audience in a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984. The strategy behind the campaign was to distinguish competitors' (McDonald's and Burger King) big name hamburgers (Big Mac and Whopper respectively) from Wendy's "modest" Single by focusing on the large bun used by the competitors and ...
The most famous – and arguably the best ... But Apple’s board of directors hated the 1984 ad, according to some of the ad executives who worked on the campaign. It didn’t show the computer ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...