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  2. Travel management company - Wikipedia

    en.wikipedia.org/wiki/Travel_management_company

    A travel management company (TMC) is a travel agency which manages organizations' corporate or business travel programs.Such companies will often provide an end-user online booking tool, mobile application, program management, and consulting teams, executive travel services, meetings and events support, reporting functionality, duty of care, and more.

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. Branding agency - Wikipedia

    en.wikipedia.org/wiki/Branding_agency

    The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture , and messaging platform.

  5. Corporate travel management - Wikipedia

    en.wikipedia.org/wiki/Corporate_travel_management

    The implementation of corporate travel management is often delegated to Travel Management Companies (TMC). A TMC will manage an organization's corporate or business travel program. They will often provide an online booking tool, [ 1 ] mobile application, program management and consulting teams, executive travel services, meetings and events ...

  6. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.

  7. Meet the ‘professional namer’ who directed Accenture’s $100 ...

    www.aol.com/finance/meet-professional-namer...

    “We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.

  8. 6 tips to reduce alcohol use and cancer risk after surgeon ...

    www.aol.com/6-tips-reduce-alcohol-cancer...

    U.S. Surgeon General Dr. Vivek Murthy warned in a recent advisory about alcohol use increasing cancer risk. The advisory notes that alcohol can increase the risk of throat, liver, esophageal ...

  9. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    The color, letter font and style of the Coca-Cola and Diet Coca-Cola logos in English were copied into matching Hebrew logos to maintain brand identity in Israel. Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity.

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