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The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture , and messaging platform.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
A travel management company (TMC) is a travel agency which manages organizations' corporate or business travel programs.Such companies will often provide an end-user online booking tool, mobile application, program management, and consulting teams, executive travel services, meetings and events support, reporting functionality, duty of care, and more.
Corporate travel management is the function of managing a company’s strategic approach to travel (travel policy), the negotiations with all vendors, day-to-day operation of the corporate travel program, traveler safety and security, credit-card management and travel and expenses ('T&E') data management.
“We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.
The French Quarter is blocked by authorities after a terrorist attack in New Orleans, Louisiana, on January 1, 2025. (Emily Kask/AFP/Getty Images)
In December 2021, CTM announced the acquisition of the Helloworld Travel Group's corporate and entertainment brands. [ 1 ] In June 2023, the Independent reported CTM had been awarded a £1.6 billion contract to house asylum-seekers in the UK, including on barges. [ 5 ]
The LA wildfires across the state of California this week have taken the lives of 5 individuals and thousands displaced from their homes. These before and after pictures show the wildlife's ...