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  2. Dilly Dilly - Wikipedia

    en.wikipedia.org/wiki/Dilly_Dilly

    Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. [ 1 ] [ 2 ] The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times.

  3. John Hoogenakker - Wikipedia

    en.wikipedia.org/wiki/John_Hoogenakker

    In August 2017, Hoogenakker played the Bud Light King in "Banquet", a medieval-themed beer commercial wherein his lines introduced the popular catchphrase, "Dilly Dilly". He said that he auditioned for the commercial role via video teleconference. The campaign was very popular and resulted in multiple commercials and appearances during Super ...

  4. More bad news for Bud Light - AOL

    www.aol.com/finance/more-bad-news-bud-light...

    Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance

  5. Bud Light no longer the best-selling draft beer at bars, data ...

    www.aol.com/news/bud-light-no-longer-best...

    New data suggests Bud Light is no longer tops in America’s taprooms — at least when it comes to the most popular draft beers offered at bars across the U.S.. Draftline Technologies, a company ...

  6. Bud Light boycott - Wikipedia

    en.wikipedia.org/wiki/Bud_Light_boycott

    Two, they want Bud Light to focus on beer. [62] However, Bud Light's new partnership with the UFC has garnered more negative attention to the company, specifically from pro-LGBT communities after UFC fighter Sean Strickland, who has expressed disdain for the transgender community, tweeted after the partnership was announced that he was going to ...

  7. Bud Light isn’t the only beer brand struggling: Gen Z’s ...

    www.aol.com/finance/bud-light-isn-t-only...

    Bud Light isn’t the only beer brand struggling: Gen Z’s prohibition vibes are souring the future of beer as we know it. Sasha Rogelberg. February 14, 2024 at 12:46 PM. Getty Images.

  8. Here’s how Bud Light became the latest corporate ... - AOL

    www.aol.com/bud-light-became-latest-corporate...

    Florida Gov. Ron DeSantis has sets his sights on Bud Light, the latest development in what has turned into an ongoing crisis for the beer brand following its brief partnership with influencer ...

  9. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    "The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...