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In 1999 the first Lego products featuring licensed intellectual property, i.e., not designed in-house, were Lego Star Wars and Winnie the Pooh Duplo, followed in 2000 by Lego Harry Potter characters to figures from Steven Spielberg movies. [24]
The first Lego World Cup building contest is held in Billund. Lego Canada is established. The "Brick Separator" is introduced. 1989: Lego Pirates theme is launched. Lego Educational Products Department is renamed Lego Dacta. Brick Kicks, the first official Lego Club magazine, is introduced. Space Police I, a sub-line of Lego Space is introduced.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
The first was The Ultimate Lego Book, published in 1999. In 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published.
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.