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Barilla, the world's biggest pasta maker, is moving upmarket with a new high-end pasta range that aims to keep up with consumer tastes for premium quality foods. The 145-year old family-owned ...
In those years, Barilla quickly transformed itself from a regional company to a company with a strong presence in northern Italy, thanks to the quality of the products, the balanced prices and its innovative capacity, such as the use of cardboard to pack pasta. In 1960 Barilla became a joint-stock company, and in the following years it opened ...
10 Healthiest Whole Grain Pastas on Grocery Shelves
Barilla is being sued over its trademarked slogan "Italy’s #1 brand of pasta" because not all of its products are made in Italy.
That’s why pasta manufacturer Barilla is currently embroiled in a class action lawsuit: CNN reports that customers are upset with Barilla’s slogan, “Italy’s No. 1 brand of pasta,” when ...
Luca Barilla (born May 12, 1960 in Milan) is an Italian billionaire businessman, and the deputy chairman [1] of Barilla Group, the world's largest pasta company, which is 85% owned by Luca, his brothers Guido and Paolo, and a sister. [2] Barilla began participating in the family business in 1980.