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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Later, Max Factor created a popular lipstick color called Strawberry Meringue. Lipstick manufacturers began creating lipsticks in lavender , pale pink , white , and peach . Since parents generally frowned on teen girls wearing red lipstick, some teen girls began wearing pink and peach lipsticks, which became a trend. [ 29 ]
Finally, flavored lipstick was also popular, with the most popular variety being cherry. [3] In 1916, Max Factor began selling eye shadow and eyebrow pencils. This was the first time such products were available outside of the movie industry. Max continued to be a driving force behind make-up until his death in 1938.
The debuts of Christian Louboutin's first lipstick line and Kylie Jenner's Lip Kit has lipstick on all of our minds. And for good reason -- the makeup essential can really transform your look.. If ...
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
After his father's death in 1938, [2] Frank Factor legally changed his name to Max Factor Jr. and as president expanded the still private cosmetics firm, along with members of the immediate family. He was heavily involved with the development of new products, particularly "Tru-Color" released in 1940 as the first smear-proof lipstick.