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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Later, Max Factor created a popular lipstick color called Strawberry Meringue. Lipstick manufacturers began creating lipsticks in lavender , pale pink , white , and peach . Since parents generally frowned on teen girls wearing red lipstick, some teen girls began wearing pink and peach lipsticks, which became a trend. [ 29 ]
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
The singer gave Mercier permission to market the shade as "Madonna Lip Color" becoming the first time she has allowed her name to be attached to a cosmetic product. [ 176 ] [ 177 ] Make Up For Ever and make-up artist Gina Brooke created the "Aqua Rogue/Iconic Red" (shade #8) for Madonna to wear on her MDNA Tour in 2012, [ 178 ] embraced by ...
Finally, flavored lipstick was also popular, with the most popular variety being cherry. [3] In 1916, Max Factor began selling eye shadow and eyebrow pencils. This was the first time such products were available outside of the movie industry. Max continued to be a driving force behind make-up until his death in 1938.
Lip products, including lipstick, lip gloss, lip liner and lip balms, commonly add color and texture to the lips, as well as serving to moisturise the lips and define their external edges. [5] Products adding colour and texture to the lips, such as lipsticks and lip glosses, often come in a wide range of colors as well as a number of different ...