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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
When a business adds a line extension to the product line and if it is of a higher quality than the current products, it is considered as trading up or an upward stretch. Alternatively, if the new added item is of lower quality compared to other existing products, it is known as trading down or a downward stretch. [ 9 ]
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off .
Determines the static and dynamic decomposition that is valid for all products of the product line. Also the collection of common rules guiding the design, realisation of the parts, and how they are combined to form products. Variability model Defines the variability of the product line. Design & implementation assets of reusable components
Product planning (or product discovery) is the ongoing process of identifying and articulating market requirements that define a product's feature set. [1] It serves as the basis for decision-making about price, distribution and promotion.
A string of heists targeting BNSF trains in California and Arizona resulted in the theft of $2 million worth of Nike sneakers. Trade groups say these types of crimes are happening more frequently.
Porting - Product Line Engineering includes porting of a software product from one platform to other. Release management Software configuration management - Although release engineering is sometimes considered part of Software Configuration Management, the latter, being a tool or a process used by the Release Engineer, is actually more of a ...
U.S. stocks closed higher after President Donald Trump declined to enact reciprocal tariffs on Thursday. Instead, he asked federal agencies to study how they might implement the taxes. Trump's ...