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The Vita Coco Company, doing business as simply Vita Coco, is an American beverage company which mainly sells coconut water. The largest brand globally in coconut/plant waters, Vita Coco has operations in 31 countries as of 2016. [2] [3] It is a benefit corporation. [4] The company is owned by All Market Inc. [5]
I tried 9 different types of coconut water — Goya, Vita Coco, Zico, Trader Joe's, 365 by Whole Foods, Harmless Harvest and more. This one was my favorite.
But it's just been dethroned by a popular coconut water brand. Vita Coco just released the all-new Vita Coco Treats, a drink that's a dreamy blend of creamy coconut milk and sweet strawberries. As ...
Coconut water (also coconut juice) is the clear liquid inside young coconuts ... The plaintiffs also alleged that one company, Vita Coco, ...
In 2020, Coca-Cola announced it would discontinue the Zico products by the end of the year, citing a sales decline of more than 20% for coconut water products in the preceding five years, an inability to catch up to the market segment leader Vita Coco, and the economic disruption caused by the COVID-19 pandemic. [6]
Like regular water, coconut water’s main benefit is hydration, says Keri Gans, M.S., R.D., registered dietitian and author of The Small Change Diet. “Hydration helps keep our joints lubricated ...