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2. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   For example, a buy-one-get-one-free deal on a website requires more work than the same bonus pack offered in a store. Online, consumers have to deal with payment processing, shipping and handling fees, and days waiting for the products' arrival, while in a store, the products are available without those additional steps and delays.

3. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

4. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.

5. Merchandising - Wikipedia

   en.wikipedia.org/wiki/Merchandising

   At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design , selection, packaging , pricing , and display that stimulates consumers to spend more.

6. E-commerce - Wikipedia

   en.wikipedia.org/wiki/E-commerce

   There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price.

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8. Advertising Specialty Institute - Wikipedia

   en.wikipedia.org/wiki/Advertising_Specialty...

   The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products). [1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors.

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