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  2. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.

  3. Customer analytics - Wikipedia

    en.wikipedia.org/wiki/Customer_analytics

    Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing , site selection , and customer relationship management .

  4. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Businesses use customer values and create a plan to gain a competitive advantage. Businesses use the knowledge of customers to guide the customer journey to their products and services. [57] Due to the shift in customer experience, in 2014 Wolny & Charoensuksai highlight three behaviours that show how decisions can be made in this digital journey.

  5. Verint Systems - Wikipedia

    en.wikipedia.org/wiki/Verint_Systems

    Verint Systems Inc. is a Melville, New York–based technology company that sells products and services for customer experience (CX) automation. [2] The company offers an open platform, applications, and bots that incorporate artificial intelligence (AI), advanced analytics, large language models, and automated workflows to analyze business intelligence from customer interactions in the ...

  6. Persona (user experience) - Wikipedia

    en.wikipedia.org/wiki/Persona_(user_experience)

    From 1995, he became engaged with how a specific rather than generalized user would use and interface with the software. The technique was popularized for the online business and technology community in his 1999 book The Inmates are Running the Asylum. In this book, Cooper outlines the general characteristics, uses and best practices for ...

  7. Artificial intelligence in customer experience - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence_in...

    Artificial intelligence in customer experience is the use and development of artificial intelligence (AI) to aid and improve customer experience (sometimes abbreviated to CX AI). [ 1 ] [ 2 ] Chatbots are often seen as the first step in the development of AI within the industry, but more tailored offerings are slowly becoming available.

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