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The Tokyo Times referred to J Rice's subsequently produced "We Pray for You" video, involving largely the same participants as were in Lavie's video, as an example of a trend to use crowdsourcing for charitable purposes. [129] Wikipedia is often cited as a successful example of crowdsourcing, [130] despite objections by co-founder Jimmy Wales ...
The Do the Write Thing Challenge (or DtWT) is a writing program for junior high students organized by the U.S. National Campaign to Stop Violence. [1] [2] [3] Intended to reduce youth violence, the Do the Write Thing Essay Challenge Program began in 1994 as a local program in Washington, D.C. and expanded in 1996 to other cities.
It was fully funded in 3 minutes, and reached over a million dollars within 10. At the time the campaign ended, it was the most funded Kickstarter campaign in the Publishing category, and the 14th over all of Kickstarter history. 65 Mystery Science Theater 3000: Series Kickstarter: May 7, 2021: $5.5M $6,518,912 [83]
An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired.
The New Freedom – slogan of Woodrow Wilson's 1912 presidential campaign; No taxation without representation – slogan first used during the American Revolutionary War; later used by advocates of women's suffrage, District of Columbia voting rights, student inclusion in higher education governance, and the Tea Party movement
The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.
Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas ...
In 2008, SADD partnered with the White House's National Youth Anti-Drug Media Campaign to raise awareness about the link between stress and drug use among teens and about prescription drug use. By 2009, the SADDvocate, SADD's monthly e-newsletter for students and advisors, had reached more than 11,000 subscribers.