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  2. Promotional model - Wikipedia

    en.wikipedia.org/wiki/Promotional_model

    The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness, providing product information, creating an association in the consumer's mind between the product or brand and a particular idea, and handing items to consumers, such as a sample of the ...

  3. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    A promotional model is a type of a spokesmodel, trade show model and convention model. These models carry out functions beyond representation of the company in a positive light. The main difference between a brand ambassador and a promotional model is in the way they represent the product/service.

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.

  5. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising , personal selling , direct marketing and publicity / public relations . Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  6. Situation, task, action, result - Wikipedia

    en.wikipedia.org/wiki/Situation,_task,_action...

    This R aims to gather insight and interviewee's ability to learn and iterate. Whereas the STAR reveals how and what kind of result on an objective was achieved, the STARR with the additional R helps the interviewer to understand what the interviewee learned from the experience and how they would assimilate experiences.

  7. Résumé - Wikipedia

    en.wikipedia.org/wiki/Résumé

    A résumé or resume (or alternatively resumé), [a] [1] is a document created and used by a person to present their background, skills, and accomplishments. Résumés can be used for a variety of reasons, but most often are used to secure new jobs, whether in the same organization or another.

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