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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

  3. International English Language Testing System - Wikipedia

    en.wikipedia.org/wiki/International_English...

    IELTS General Training Task 1: test takers write a letter in response to a given everyday situation. For example, writing to an accommodation officer about problems with your accommodation, writing to a new employer about problems managing your time, or writing to a local newspaper about a plan to develop a local airport.

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing and Marketing Concepts are directly related. Given the centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential: [27] Needs: Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death.

  5. Bar chart - Wikipedia

    en.wikipedia.org/wiki/Bar_chart

    A bar chart or bar graph is a chart or graph that presents categorical data with rectangular bars with heights or lengths proportional to the values that they represent. The bars can be plotted vertically or horizontally. A vertical bar chart is sometimes called a column chart and has been identified as the prototype of charts. [1] A bar graph ...

  6. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The goal with marketing automation is to turn a sales lead into a full customer. CRM systems today also work on customer engagement through social media. [23] Service automation is the part of the CRM system that focuses on direct customer service technology.

  7. Gantt chart - Wikipedia

    en.wikipedia.org/wiki/Gantt_chart

    A Gantt chart is a type of bar chart [4] [5] that illustrates a project schedule. [6] This chart lists the tasks to be performed on the vertical axis, and time intervals on the horizontal axis. [ 4 ] [ 7 ] The width of the horizontal bars in the graph shows the duration of each activity.

  8. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for management, [2] and is crucial to creating an effective and well-planned marketing strategy. [3] Another less known form of the marketing channel is the Dual Distribution [4] channel.

  9. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...