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2. CRMs for Small Business Owners: Steps to Seamless Integration

   www.aol.com/finance/crms-small-business-owners...

   Your customer data is one of your business's most valuable assets. A CRM solution helps business owners harness this data to improve customer relations and reach new sales heights. — Paul Wnek

3. Multichannel marketing - Wikipedia

   en.wikipedia.org/wiki/Multichannel_marketing

   Multichannel marketing does not only use web 2.0 forms but also integrates media convergence models, targeting customer interaction through different platforms such as via text messaging, on a website, email, online video campaigns, [5] GPS to track the location of a customer and their proximity to the product or service.

4. Customer to customer - Wikipedia

   en.wikipedia.org/wiki/Customer_to_customer

   Since the customer to customer marketing strategy is strongly focused on serving the customer, the business model of Craigslist is simple: serve the customer first. Utilizing this model, Craigslist has developed into a prime example of a customer to customer driven 'machine', which focuses on the customer selling to the customer.

5. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer.

6. Direct-to-consumer - Wikipedia

   en.wikipedia.org/wiki/Direct-to-consumer

   Direct-to-consumer sales can drive stronger brand loyalty and customer retention. [2] The main risks in the online Direct-to-consumer are expanding liability risk, cyber risk, and more supply chain demands. DTC exposes a business to tasks that would otherwise be taken up by wholesalers and retailers, such as shipping, labelling, and cybersecurity.

7. Word-of-mouth marketing - Wikipedia

   en.wikipedia.org/wiki/Word-of-mouth_marketing

   Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM ...