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Masters and Johnson met in 1957 when William Masters hired Virginia Johnson as a research assistant to undertake a comprehensive study of human sexuality. According to author Thomas Maier , as part of their clinical research Masters and Johnson observed paid volunteers engaging in sexual activity while hooked to wires in their lab. [ 5 ]
Masters and Johnson argue that, despite some minor differences, sexual responses in both men and women are fundamentally similar. [1] [2] However, researchers have argued that there are many differences between men and women in terms of their response. First, Masters and Johnson put forth one model for men, but three different models for women.
Sensate focus is a sex therapy technique introduced by the Masters and Johnson team. [1] It works by refocusing the participants on their own sensory perceptions and sensuality, instead of goal-oriented behavior focused on the genitals and penetrative sex. Sensate focus has been used to treat problems with body image, erectile dysfunction ...
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To treat premature ejaculation, Masters and Johnson developed the "squeeze technique", based on the Semans technique developed by James Semans in 1956. [25] Men were instructed to pay close attention to their arousal pattern and learn to recognize how they felt shortly before their "point of no return", the moment ejaculation felt imminent and ...
The Masters and Johnson Institute (1964–1994) was the clinical and research foundation of sexologist duo Masters and Johnson.Located in Saint Louis, Missouri, the institute was established to study human sexuality with particular emphasis on the anatomy and physiology of human sexual response and the diagnosis and treatment of sexual dysfunctions.
The orgasmic platform is the tissues of the outer third of the vagina, labeled by Masters and Johnson. They swell considerably, and the pubococcygeus muscle tightens, reducing the diameter of the opening of the vagina. During orgasm, women experience rhythmic contractions of the orgasmic platform.
The Cradle of Erotica: A Study of Afro-Asian Sexual Expression and an Analysis of Erotic Freedom in Social Relationships is a book written by Allen Edwardes and R. E. L. Masters that was first published in 1963. The book explores the sexual practices and rituals of various ethnic groups from India, Africa, and Southeast Asia.