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Revco, originally known as Registered Vitamin Company, [2] was founded in 1956 in Detroit, Michigan, by Sidney Dworkin and Bernie Shulman. Dworkin led Revco until 1986 as CEO , and then he served as chairman until 1987.
The concept of "buy one, get one free" was devised in the 18th century by retail entrepreneur Josiah Wedgwood. [2] [3] This technique is commonly known in the marketing industry by the acronym BOGOF, or simply BOGO. [4] [5]
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The drugstore giant we all know and love recently put its namesake products to the test with the first-ever CVS Pharmacy “Best of Our Brands”... The 12 Best Things You Can Buy at CVS ...
CVS Health offers a number of over-the-counter private label brands in their retail pharmacy stores, including grocery brands Gold Emblem™ and Gold Emblem Abound™; household products under the Total Home name; preservative-free vitamins and supplements under the Radiance PLATINUM line; and beauty and skin products through the Beauty 360 ...