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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
A bottle of Bud Light Introduced in 1982 as Budweiser Light , [ 15 ] it is Budweiser's flagship low-calorie beverage, [ 16 ] advertised as a light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L).
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In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, [50] to its original offerings of black cherry, mango, lemon lime and strawberry. [51] In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap, [52] with the cans sporting "ugly sweater" designs. [53] In July 2020, Budweiser ...
In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.