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  2. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Mental accounting can result in people demonstrating greater loss aversion for certain mental accounts, resulting in cognitive bias that incentivizes systematic departures from consumer rationality. Through an increased understanding of mental accounting differences in decision making based on different resources, and different reactions based ...

  3. Regret (decision theory) - Wikipedia

    en.wikipedia.org/wiki/Regret_(decision_theory)

    Regret aversion is not only a theoretical economics model, but a cognitive bias occurring as a decision has been made to abstain from regretting an alternative decision. To better preface, regret aversion can be seen through fear by either commission or omission; the prospect of committing to a failure or omitting an opportunity that we seek to ...

  4. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral finance [74] is the study of the influence of psychology on the behavior of investors or financial analysts. It assumes that investors are not always rational , have limits to their self-control and are influenced by their own biases . [ 75 ]

  5. Emotions in decision-making - Wikipedia

    en.wikipedia.org/wiki/Emotions_in_decision-making

    The somatic marker hypothesis (SMH), formulated by Antonio Damasio, proposes a mechanism by which emotional processes can guide (or bias) behavior, particularly decision-making. [9] [10] Emotions, as defined by Damasio, are changes in both body and brain states in response to different stimuli. [11]

  6. Disposition effect - Wikipedia

    en.wikipedia.org/wiki/Disposition_effect

    Nicholas Barberis and Wei Xiong have depicted the disposition impact as the trade of individual investors are one of the most important realities. The influence, they note, has been recorded in all the broad individual investor trading activity databases available and has been linked to significant pricing phenomena such as post-earnings announcement drift and momentum at the stock level.

  7. Emotional bias - Wikipedia

    en.wikipedia.org/wiki/Emotional_bias

    An emotional bias is a distortion in cognition and decision making due to emotional factors. For example, a person might be inclined: to attribute negative judgements to neutral events or objects; [1] [2] to believe something that has a positive emotional effect, that gives a pleasant feeling, even if there is evidence to the contrary;

  8. Quantitative behavioral finance - Wikipedia

    en.wikipedia.org/.../Quantitative_behavioral_finance

    The attempt to quantify basic biases and to use them in mathematical models is the subject of Quantitative Behavioral Finance. Caginalp and collaborators have used both statistical and mathematical methods on both the world market data and experimental economics data in order to make quantitative predictions. In a series of papers dating back ...

  9. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    Self-associations may take the form of an emotional attachment to the good. Once an attachment has formed, the potential loss of the good is perceived as a threat to the self. [ 7 ] A real-world example of this would be an individual refusing to part with a college T-shirt because it supports one's identity as an alumnus of that university.