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Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that no specific color attracts all audiences, but that certain colors are deemed appropriate for certain products.
According to researchers at IBM's Thomas J. Watson Research Center, the main goal of Joshua Blue is "to achieve cognitive flexibility that approaches human functioning". [1] In short, IBM is aiming to design Joshua Blue to 'think like a human', mainly in terms of emotional thought. [2]
The International Affective Picture System (IAPS) is a database of pictures designed to provide a standardized set of pictures for studying emotion and attention [1] that has been widely used in psychological research. [2] The IAPS was developed by the National Institute of Mental Health Center for Emotion and Attention at the University of ...
Social and cultural factors also factor into this affective response. A study in 2011 on the effects of "school spirit" and color preferences found members of Berkeley were more likely to favor the school's official colors than rival university Stanford. This degree of preference was also correlated with their self-reported level of "school ...
Research on emotions reveals the strong presence of cross-cultural differences in emotional reactions and that emotional reactions are likely to be culture-specific. [138] In strategic settings, cross-cultural research on emotions is required for understanding the psychological situation of a given population or specific actors. This implies ...
Some research suggests a 'blue retrospective' which also exaggerates negative emotions. Though it is a cognitive bias which distorts one's view of reality , it is suggested that rosy retrospection serves a useful purpose in increasing self-esteem and sense of well-being .
The facial feedback hypothesis, rooted in the conjectures of Charles Darwin and William James, is that one's facial expression directly affects their emotional experience. . Specifically, physiological activation of the facial regions associated with certain emotions holds a direct effect on the elicitation of such emotional states, and the lack of or inhibition of facial activation will ...
Agents' emotions can have effects on four broad sets of factors: Emotions of other persons; Inferences of other persons; Behaviors of other persons; Interactions and relationships between the agent and other persons. Emotion may affect not only the person at whom it was directed, but also third parties who observe an agent's emotion.