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  2. Shoppers in their 60s say this No. 1 bestselling eyeshadow ...

    www.aol.com/lifestyle/shoppers-in-their-60s-say...

    'Stays in place all day long': Save on a makeup must-have that 28,000 reviewers love. Shoppers in their 60s say this No. 1 bestselling eyeshadow stick 'doesn't sink into creases,' and it's down to $11

  3. Makeup Artist Laura Geller’s Top 4 Beauty Tips for ... - AOL

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    Laura Geller shared makeup tips for women over 40 including her recommendations of primer, baked powder, white eyeliner, and cream highlighter. ... “Everyone wants makeup to last all day long ...

  4. 15 Eyeshadow Sticks That'll Make You Ditch Your Palettes - AOL

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    Scroll on to find the 15 best eyeshadow sticks to add to your makeup collection, plus pro tips for applying them, according to celebrity makeup artists and ELLE editors. Long-Wear Cream Shadow Stick

  5. Eye shadow - Wikipedia

    en.wikipedia.org/wiki/Eye_shadow

    Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1] Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men.

  6. Kohl (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Kohl_(cosmetics)

    Kohl has also been used in Yemen as a cosmetic for a long time. In addition, mothers would apply kohl to their infants' eyes soon after birth. Some did this to "strengthen the child's eyes", and others believed it could prevent the child from being cursed by the evil eye. [13]

  7. Primer (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Primer_(cosmetics)

    The effect of eye shadow primers is not limited to eye shadows. They also work for eye liners and eye shadow bases. Under-eye primer is designed to be applied before concealer to reduce the appearance of fine lines and wrinkles. It creates a smooth canvas for the concealer, which helps it last longer and prevents creasing.