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Juicero was founded in 2013 by Doug Evans, who served as CEO until October 2016, when former president of Coca-Cola North America Jeff Dunn took over the position. [4] The company's juicing press was originally priced at $699 when launched in March 2016, [5] but was reduced to $399 in January 2017, 12 to 18 months ahead of schedule, in response to slow sales of the device.
Starting with Liquiteria in 1996, cold-pressed juice bars first emerged in New York City and have since spread internationally. [9] Though the size of the cold-pressed juice industry is not independently tracked, the 2013 estimates ranged from US$1.6 billion to US$3.4 billion.
Norman Wardhaugh Walker (4 January 1886, Genoa, Italy – 6 June 1985, Cottonwood, Arizona [1]) was a British businessman and pioneer in the field of vegetable juicing and nutritional health. He advocated the drinking of fresh raw vegetable and fruit juices for health. Based on his design, the Norwalk Hydraulic Press Juicer was developed.
Kordich authored The New York Times best seller The Juiceman's Power of Juicing, first published in 1992. [4] [5] He was involved in advertising a series of juicers, including the Juiceman Juicer. He lectured on the subject and appeared in television infomercials for the Juiceman Juicer. [4]
It crushes, grinds, and/or squeezes the juice out of the pulp. [2] A juicer clarifies the juice through a screening mesh to remove the pulp unlike a blender where the output contains both the liquids and solids of the processed fruit(s) or vegetable(s). [3] Some types of juicers can also function as a food processor. [4]
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