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John Sculley agreed, telling The Guardian newspaper in 1997 that "People talk about technology, but Apple was a marketing company. It was the marketing company of the decade." [28] Research in 2002 by NetRatings indicate that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research ...
Apple's decision to outsource its manufacturing has received significant criticism, due to allegations of poor working conditions, long work hours, and other labor rights violations. In response, Apple launched its Supplier Responsibility program, which aimed to improve Apple's oversight of supplier partners and enforce its ethics policies.
The performance attributes are characteristics of the supply chain that permit it to be analyzed and evaluated against other supply chains with competing strategies. Just as you would describe a physical object like a piece of lumber using standard characteristics (e.g., height, width, depth), a supply chain requires standard characteristics to ...
To any Mac owner over the past roughly five years: have you ever put much thought into that tiny green light that blinks on whenever the built-in iSight/FaceTime camera turns on? Didn't think so.
Apple's CEO just wrapped up a five-day tour of Southeast Asia, stopping by Vietnam, Indonesia and Singapore in a trip that could be an effort by the company to "hedge its supply chain bets" and ...
Market researcher Gartner has released its 2012 Supply Chain Top 25, with Apple standing pat in its No. 1 spot. On to the listIncumbents occupied Further Proof that Apple Has the Best Supply Chain ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Thus, efficient communication is another tool which Wal-Mart is using to make the supply chain be more efficient and to cut costs. Cross-docking is another strategy that Wal-Mart is using to cut costs in its supply chain. Cross-docking is the process of transferring goods directly from inbound trucks to outbound trucks. [85]