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The neutral option can be seen as an easy option to take when a respondent is unsure, and so whether it is a true neutral option is questionable. A 1987 study found negligible differences between the use of "undecided" and "neutral" as the middle option in a five-point Likert scale. [11] Likert scales may be subject to distortion from several ...
The usual measures of willingness to recommend involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to indicate how willing they are to make a recommendation (of a brand, service, etc.) to others. Their willingness is generally measured on a five-point scale.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .
Likert scale – Respondents are asked to indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point response scale (not to be confused with a Likert scale). The same format is used for multiple questions. It is the combination of these questions that forms the Likert scale.
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
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IRI s a self-report comprising 28-items answered on a 5-point Likert scale ranging from "Does not describe me well" to "Describes me very well". The four subscales [ 1 ] are: Perspective Taking – the tendency to spontaneously adopt the psychological point of view of others.
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