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Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
Asics Gel-Lyte III is a running shoe released by Asics as part of the Gel-Lyte series in 1990. The shoe is considered to be the company's most popular shoe seeing the most sales and collaborations out of all of its total products. The shoe has gone on to become an important part of sneakerhead culture and both modern and retro fashion.
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The term "sneakers" is most commonly used in Northeastern United States, Central and South Florida, [4] [5] Australia, [6] New Zealand, and parts of Canada. However, in Australian , Canadian , and Scottish English , running shoes and runners are synonymous terms used to refer to sneakers, with the latter term also used in Hiberno-English .
The earliest known shoes are sagebrush bark sandals dating from approximately 7000 or 8000 BC, found in the Fort Rock Cave in the US state of Oregon in 1938. [5] The world's oldest leather shoe, made from a single piece of cowhide laced with a leather cord along seams at the front and back, was found in the Areni-1 cave complex in Armenia in 2008 and is believed to date to 3500 BC.
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