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Women, specifically, were noticeably absent in the marketing strategy of energy drinks, says Michelle Cordeiro Grant, an entrepreneur whose brand Gorgie hit supermarket shelves in January.
Energy drinks vary wildly, but often fall within the range of 70 to 200 mg per serving. The source of the caffeine itself also depends on the brand, and it can ultimately impact the nutritional ...
Pros: Cocktail-inspired flavors, claim of “tingly feeling” from Afterglow that mimics alcohol Cons: Unclear ingredients, some flavors (such as Apero Spritz) contain added sugars Show comments
Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the wide variety of other ingredients have any effect. [3] Most of the effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. [4]
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Whereas most energy drinks are sold in cans or bottles, energy shots are usually sold in 50ml bottles. Energy shots can contain the same total amount of caffeine, vitamins or other functional ingredients as their larger versions, and may be considered concentrated forms of energy drinks. [1] "Micro shot" energy drinks also exist, containing ...