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Rare Beauty is an American cosmetics company founded and owned by Selena Gomez. The brand was inspired by her third studio album, Rare (2020). Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America . [ 4 ]
Selena Gomez's Rare Beauty makeup brand is loved by millions, and has the viral TikToks to prove it. Needless to say, your gift recipient will love it just as much.
Rare Beauty, not yet four years old, is a top seller at Sephora and available in 36 countries, according to the company. After launching in 2020, annual sales grew 100% from 2021 to 2022, and 200% ...
For example, when Rare Beauty's "Find Comfort Body Collection" went on sale in December 2023, there was a 40% increase in search interest. While many brands stagnate, Fenty Beauty has maintained a ...
When it comes to celebrity makeup lines, Rare Beauty by Selena Gomez is the gold standard. The line was founded just a few short years ago, but shoppers and professional makeup artists quickly ...
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