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  2. Consumer Reports - Wikipedia

    en.wikipedia.org/wiki/Consumer_Reports

    Consumer Reports states that PriceGrabber places the ads and pays a percentage of referral fees to CR, [25] who has no direct relationship with the retailers. [26] Consumer Reports publishes reviews of its business partner and recommends it in at least one case. [27]

  3. Consumers' Checkbook - Wikipedia

    en.wikipedia.org/wiki/Consumers'_Checkbook

    Consumers' Checkbook/Center for the Study of Services (doing business as Consumers’ CHECKBOOK) is an independent, nonprofit consumer organization.It was founded in 1974 [1] in order to provide survey information to consumers about vendors and service providers.

  4. Customer review - Wikipedia

    en.wikipedia.org/wiki/Customer_review

    A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.

  5. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...

  6. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    This is when the consumer identifies a need, typically defined as the difference between the consumer's current state and their desired or ideal state. A simpler way of thinking about problem recognition is that it is where the consumer decides that they are 'in the market' for a product or service to satisfy some need or want.

  7. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Purchase Decision – after the consumer has evaluated all the options and would be having the intention to buy any product, there could be now only two things which might just change the decision of the consumer of buying the product that is what the other peers of the consumer think of the product and any unforeseen circumstances.

  8. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    The consumer goes directly to the producer to buy the product without going through any other channel. This type of marketing is most beneficial to farmers who can set the prices of their products without having to go through the Canadian Federation of Agriculture .

  9. ConsumerAffairs - Wikipedia

    en.wikipedia.org/wiki/ConsumerAffairs

    ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.

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