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Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
Google allows business owners to create and verify their own business data through Google Business Profile (GBP), formerly Google My Business (GMB). [93] Owners are encouraged to provide Google with business information including address, phone number, business category, and photos. [94]
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One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
Google Maps – a mapping service that indexes streets and displays satellite and street-level imagery, providing directions and local business search. Google My Maps – a social custom map making tool based on Google Maps. Google Earth – a virtual 3D globe that uses satellite imagery, aerial photography, GIS from Google's repository.
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