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2. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [ 3 ] [ 4 ] There are four main components of PageSpeed family tools:

3. Lighthouse (software) - Wikipedia

   en.wikipedia.org/wiki/Lighthouse_(software)

   Lighthouse aims to help web developers, the tool can be run by using Chrome browser extension or by using terminal (command) for batch auditing a list of URLs. Google's recommendation is for using the online version of Page Speed Insights as of 15th May 2015. [4]

4. List of Google products - Wikipedia

   en.wikipedia.org/wiki/List_of_Google_products

   Google PageSpeed Tools – optimize webpage performance. Google Web Toolkit – an open source Java software development framework that allows web developers to create Ajax applications in Java. Google Search Console Sitemap – submission and analysis for the Sitemaps protocol. GN – meta-build system generating Ninja build configurations.

5. Web performance - Wikipedia

   en.wikipedia.org/wiki/Web_performance

   Google publishes a library, the core-web-vitals library that allows for easy measurement of these metrics in frontend applications. In addition to this, Google also provides the Lighthouse, a Chrome dev-tools component and PageSpeed Insight a site that allows developers to measure and compare the performance of their website with Google's ...

6. Google Optimize - Wikipedia

   en.wikipedia.org/wiki/Google_Optimize

   Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.

7. Google Web Accelerator - Wikipedia

   en.wikipedia.org/wiki/Google_Web_Accelerator

   Google Web Accelerator was a web accelerator produced by Google. It used client software installed on the user's computer, as well as data caching on Google's servers, to speed up page load times by means of data compression , prefetching of content, and sharing cached data between users.

8. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   In 2004, new tools enabled internet marketers to experiment with website design and content variations to determine which layouts, copy text, offers, and images perform best. Testing started to be more accessible and known. This form of optimization accelerated in 2007 with the introduction of the free tool Google Website Optimizer. [3]

9. WebP - Wikipedia

   en.wikipedia.org/wiki/WebP

   Google actively promotes WebP, and Google Chrome and all Chromium-based browsers support the format. The proprietary PageSpeed Insights tool suggests that webmasters switch from JPEG and PNG to WebP in order to improve their website speed score. [30]