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Tissue-pack marketing (ティッシュ配り, Tisshukubari) is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move advertising copy directly into consumers' hands. Its origins date back to the late 1960s in Japan as a replacement for free promotional matchboxes, which were falling out of favor.
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Wrapping tissue is a translucent, thin tissue paper used for wrapping and cushioning items. Wrapping tissue is usually found in single sheets or sheet collections of 25, 40, or 50. White tissue is also sold specifically for bulk wrapping in reams of 480 sheets.
Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels and diapers. Kleenex is a registered trademark of ...
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Irving Tissue was started in 1988 in Saint John, New Brunswick after J.D. Irving acquired a tissue paper mill from Kimberly-Clark in the city's west side (adjacent to Irving Pulp and Paper). [2] Irving began producing tissue for a new subsidiary that was located in Moncton, N.B. and was sold under the marketing name Majesta.