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To better understand the broad market for deodorant and antiperspirants for men, we started by talking with our panel of 11 skincare experts about the differences between products and application ...
Milk Stick All-Day Odor Protection Invisible Deodorant. This odor-stopping stick uses a combination of goat milk powder, citrus peel oil, and coconut fruit extract to soften underarms, and is safe ...
The Deodorant Gel. Nécessaire's dermatologist-tested and aluminum-free gel deodorant is a hit among Amazon shoppers and uses five percent alpha hydroxy acid to combat odor and underarm discoloration.
Dry Idea is an American brand of antiperspirant manufactured and sold by Thriving Brands LLC. Introduced in 1978 by Gillette Company, Dry Idea was acquired by The Dial Corporation along with the Soft & Dri and Right Guard brands in 2006 for $420 million as a condition set forth by antitrust authorities for Procter & Gamble's $57 billion acquisition of Gillette. [1]
Mennen is a brand owned in most parts of the world by the Colgate-Palmolive Company. Its most notable product, Mennen Speed Stick, with its fougère perfume and green wide stick, was the US market leader among deodorants and antiperspirants for men for many years.
Between 1942 and 1957, the market for deodorants increased 600 times to become a $70 million market. Deodorants were originally marketed primarily to women, but by 1957 the market had expanded to male users, and estimates were that 50% of men were using deodorants by that date. The Ban Roll-On product led the market in sales. [18]