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The company claims a proprietary cushioning technology called CloudTec in its shoes. [6] CloudTec began with Bernhard experimenting with a garden hose, exploring how that shape could offer a brand new type of cushioning. Bernhard, who was a Nike athlete at the time, presented his prototype to Nike but had it rejected. The "clouds" underneath ...
With $30 billion in lost market value and big shoes to fill, Snowflake’s new CEO bets big on AI—and on big friends like Nvidia’s Jensen Huang Sharon Goldman June 4, 2024 at 3:09 PM
NVIDIA (NVDA) unveils Jetson Xavier powered AI platform at Computex 2018.
Nike has long invested in Web3 and digital fashion, notably purchasing digital design studio RTFKT last year. Today, the company continues its foray into this space, announcing its own standalone ...
Nike CEO, Mark Parker, said comparing the self-lacing sneaker tech with self driving car tech is a "good analogy" in terms of mainstream appeal. [5] The company introduced a basketball version of HyperAdapt shoes called Adapt BB in 2019. [6] Nike then introduced a shoe in 2020 called Adapt Auto Max.
The Nike HyperAdapt 1.0 is a self-lacing shoe. It was designed by Tinker Hatfield accompanied by Mark Parker, who was heavily involved in the development. Utilizing an electro adaptive lacing system abbreviated as "E.A.R.L.", the sneaker conforms to the figuration of the wearer's foot. [1]
Yahoo Finance sports reporter Josh Schafer looks at the Nike's metaverse platform ".SWOOSH" that will allow users to create and trade original Nike designs and collectibles.
In April 2022, GOAT partnered with French football club Paris-Saint Germain as the official style partner, with the platform's logo appearing on the club's jersey sleeve starting from the 2022-23 season. Collections and campaigns featuring the Parisian club and players such as Kylian Mbappé later emerged from the partnership. [5] [6]