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Croc O' Shirt was introduced in late 1980. [1] As Mad Dog Productions CEO Barry Gottlieb put it, Richmond, Virginia, where he was based, [2] "...was 'the heart of prepdom.' 'First, there were Izod shirts,' he says. 'Then you were seeing the alligator on socks and pants and belts, just everywhere.
Izod Premium Essentials: Introduced in Spring 2017 as Heritage Essentials, it was renamed to Premium Essentials with the spring 2018 collection; it was a collection of dressy-casual clothing for men such as button-down poplin sport shirts, spring/summer interlock knit polo shirts, and wool-blend sweater vests. Previously discontinued Spring ...
The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt. When the shirts began to sell well, Crystal decided to keep the combined names.
The company claims this as the first example of a brand name appearing on the outside of an article of clothing. [9] Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the US. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand.
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
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