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Old Spice is an American brand offering male grooming products including aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries
The campaign centers on the eponymous "Man Your Man Could Smell Like", played by actor Isaiah Mustafa (Old Spice refers to him as "Old Spice Man") addressing the viewer in confident, rapid-fire monologues which promote the benefit of using Old Spice products. While reciting the monologues, Mustafa progresses through various activities ...
Isaiah Amir Mustafa (born February 11, 1974) [1] is an American actor and former American football wide receiver. [2] Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".
This, according to Old Spice, is the first time a consumer-packaged brand (CPG) has a custom-promoted chatbot on the platform. An AI Randomizer helps the bot interact with users.
Old Spice and Netflix have been working for about six months “on getting the tone just right,” he said, and making sure the entire effort will seem “authentic” to fans of the series.
This is The Takeaway from today's Morning Brief, which you can sign up to receive in your inbox every morning along with:. The chart of the day. What we're watching. What we're reading. Economic ...
Three months after its release, the video on Old Spice's YouTube channel had received 11.6 million views and 53,000 likes on YouTube. [4] On September 14, 2015, a complementary video titled "Make a Smellmitment: Behind The Scenes" [ 5 ] was uploaded on Old Spice's YouTube channel featuring Crews and Mustafa discussing the new campaign.
It was Old Spice giving away Super Bowl tickets to any lucky fans who got through. Out of over 1,000 people who realized the number was an 'Easter egg,' only two people got tickets.