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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
In words of this type, the "-logy" element is derived from the Greek noun λόγος (logos, 'speech', 'account', 'story'). [4] The suffix has the sense of "[a certain kind of] speaking or writing". [7] Philology is an exception: while its meaning is closer to the first sense, the etymology of the word is similar to the second sense. [8]
Grammatical abbreviations are generally written in full or small caps to visually distinguish them from the translations of lexical words. For instance, capital or small-cap PAST (frequently abbreviated to PST) glosses a grammatical past-tense morpheme, while lower-case 'past' would be a literal translation of a word with that meaning.
Many companies and individuals prefer to create a letterhead template in a word processor or other software application. That generally includes the same information as pre-printed stationery but at lower cost. Letterhead can then be printed on stationery or plain paper, as needed, on a local output device or sent electronically.
This is a list of Latin words with derivatives in English (and other modern languages). Ancient orthography did not distinguish between i and j or between u and v. [1] Many modern works distinguish u from v but not i from j. In this article, both distinctions are shown as they are helpful when tracing the origin of English words.