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Asics Gel-1130 is a running shoe released by Asics.The shoe is the ninth release of the Gel-1000 series, a line of entry level shoes sold at an affordable price. The final shoe in the series, Gel-1170, was released in 2011 before the line was replaced by the GT-1000 series in 2012.
Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
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Asics relaunched Onitsuka Tiger in 2002, capitalizing on the trend of vintage sneakers. In 2003, Uma Thurman wore gold-colored Onitsuka Taichi sneakers with black stripes with her yellow outfit in the movie Kill Bill. [5] By 2007, the brand had opened 23 standalone stores. [3] In 2008, Onitsuka Tiger launched a premium series, Nippon Made. [10]
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