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L'eggs is a brand of pantyhose, introduced in 1969 by Hanes. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape.
These are not your mother's L'eggs pantyhose. That's the message HanesBrands is sending with a new marketing campaign -- and its first national television advertising in more than 14 years ...
Pantyhose, sometimes also called sheer tights, are close-fitting legwear covering the wearer's body from the waist to the toes. Pantyhose first appeared on store shelves in 1959 for the advertisement of new design panties (Allen Gant's product, 'Panti-Legs') [1] as a convenient alternative to stockings and/or control panties which, in turn, replaced girdles.
Ferriter worked at Herb Lubalin Associates in New York and was given an opportunity to design new packaging for Hanes' new line of pantyhose. The packaging design was in the form of an egg to promote how compact pantyhose could be and branding the line to rhyme with "legs."
US LIFESTYLE: Pantyhose were the reserve of grandmothers, so what are the likes of Sabrina Carpenter and Taylor Swift doing in them on stage? Kaleigh Werner explores how Gen Z has reclaimed the ...
Pantyhose -- the bane and blessing of women's fashion -- have been around for a long time. The nylon-and-spandex invention blossomed in the '60s, when miniskirts arrived and garters and stockings ...