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Creative disruption is a phrase that has been used in the marketing world for more than a decade to describe the desired break in existing patterns of behavior of the target audience in response to a highly creative message (advertising). "Disruption" signals a departure from the norm. Disruptive messaging disrupts the mediocrity in the deluge ...
Creative disruption, ... Clayton Christensen's theory of industry disruption by new technology or products; Psychology and sociology
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge.
Social disruption is a term used in sociology to describe the alteration, dysfunction or breakdown of social life, often in a community setting. Social disruption implies a radical transformation, in which the old certainties of modern society are falling away and something quite new is emerging. [ 1 ]
Three years later, in Capitalism, Socialism and Democracy, Schumpeter introduced the term "creative destruction", which he explicitly derived from Marxist thought (analysed extensively in Part I of the book) and used it to describe the disruptive process of transformation that accompanies such innovation:
The history of group dynamics (or group processes) [2] has a consistent, underlying premise: "the whole is greater than the sum of its parts." A social group is an entity that has qualities which cannot be understood just by studying the individuals that make up the group.
Interruption science is the interdisciplinary scientific study concerned with how interruptions affect human performance, and the development of interventions to ameliorate the disruption caused by interruptions. [1] Interruption science is a branch of human factors psychology and emerged from human–computer interaction and cognitive psychology.