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The Polar Bears; Share a Coke; See also. List of Coca-Cola slogans This page was last edited on 9 February 2024, at 20:29 (UTC). Text is available under ...
Coca-Cola polar bears; List of Coca-Cola slogans; Coke Zero Facial Profiler; Coming Together (advertisement) Country Sunshine (song) H. H2NO; Hey Kid, Catch! I.
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.
The advertisement features its famous animated polar bears along with AI-generated people and other wildlife. There are also AI-generated Coca-Cola trucks driving through winter wonderland in the ad.
In 1995, the Coca-Cola Company won an injunction against the Polar Corporation, a family-run soft-drink company, for running an advertisement in which a polar bear threw away a can of Coca-Cola. The court ruled that the Polar Corporation could continue to use the polar bear character, but that it could not show it throwing away Coca-Cola.
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