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Business accounts allow brands to track and analyze their analytics. [32] Social media advertising acts as a monitoring tool that provides quantifiable measures, such as the number of likes, shares, comments, opens, views, followers, or clicks, as indicators of engagement.
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The "Family status" of an ad ("family safe," "non-family safe," or "adult") is set by a Google reviewer and indicates what "audiences the ad and website are appropriate for." This will change at what time, on which page, and in which country an ad can appear. [23] As of December 2010, Google AdWords decreased restrictions on sales of hard ...
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
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Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.