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"Love in the Afternoon" was an advertising campaign used by ABC to market its soap operas in the form of newspaper advertisements and television commercials. Focusing on the highly tormented love lives of its main characters, "Love in the Afternoon" was the chief ad campaign for ABC's afternoon lineup [1] [2] [3] from 1975 until 1985.
Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt , A. & F. Pears initiated several innovations in sales and marketing.
Dial was introduced nationally in 1949 and was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria that cause perspiration odor". [3] Although researchers had never established a link between hexachlorophene and germ protection, Armour's early advertisements graphically depicted ...
Lux Soap's Hollywood campaign along with its many other advertising efforts, would assist Lux Soap in becoming a worldwide leader in soap sales. [6] As the focus of advertising shifted from the use of Hollywood starlets to a focus on everyday women, Lux Soap declined in sales and was removed from the shelves in the 1990s. Lever Brothers shifted ...
Thomas James Barratt (1841–1914) was an English businessman who was the chairman of the soap manufacturer A. & F. Pears. A pioneer of brand marketing, he has been called "the father of modern advertising". [1] [2] [3]
Rinso was one of the first mass-marketed soap powders. It was advertised widely on United States radio, being the sponsor of many radio programs such as the popular daytime soap opera Big Sister from 1936 to 1946, the dramatic anthology Grand Central Station from 1940 to 1942, the night-time programs Big Town from 1937 to 1942, Mayor of the Town from 1942 to 1943, and most notably The Amos 'n ...
Camay is a British brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. For many years, Camay's slogan has been "Camay: the soap for beautiful women."
The photograph of the "soap" bowl had a scummy coating, whereas the one that came out of the "Zest" bowl had no such coating. The brand experienced an upswing in sales in the 1980s and early 1990s, with the advertising slogan "You're not fully clean unless you're Zestfully clean!" coined by the BBDO sloganeer James Jordan. One commercial showed ...