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Single or double quotation marks denote either speech or a quotation. Double quotes are preferred in the United States, and also tend to be preferred in Australia [11] [12] (though the Australian Government prefers single quotes) [13] and Canada. Single quotes are more usual in the United Kingdom, Ireland and South Africa, though double quotes ...
The closing single quotation mark is identical in form to the apostrophe and similar to the prime symbol. The double quotation mark is identical to the ditto mark in English-language usage. It is also similar to—and often used to represent—the double prime symbol. These all serve different purposes.
Quotation marks ( ‘ ’ , “ ” , ' ' , " " ) are used in pairs to set off quotation, with two levels for distinguishing nested quotations: single and double. North American publishers of English texts tend to favour double quotation marks for the primary quotation, switching to single for any quote-within-a-quote, while British and ...
When quoting a quotation that itself contains a quotation, alternate between using double and single quotes for each quotation. See § For a quotation within a quotation for details. When quoting text from non-English languages, the outer punctuation should follow the Manual of Style for English quote marks. If there are nested quotations ...
Since quotations are already marked by quotation marks or indentations, they need not be italicized. It is probably best to use the "double quotes" for most quotations, as they are easier to read on the screen. Use 'single quotes' for "quotations 'within' quotations," or to mark words for attribution.
Microsoft added the single guillemets to CP1252 and similar sets used in Windows at 0x8B and 0x9B (139 and 155) (where the ISO standard placed C1 control codes). The ISO 8859 locations were inherited by Unicode, which added the single guillemets at new locations: U+00AB « LEFT-POINTING DOUBLE ANGLE QUOTATION MARK
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Exclamation points (!) should usually only be used in direct quotes and titles of creative works. Bold type is reserved for certain uses. Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source.