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One such option is the Playtex 18-Hour Ultimate Lift Wireless Full-Coverage Bra, which is so popular that it’s racked up over 46,000+ five-star ratings from shoppers who say it is "the best ...
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Playtex was founded in 1947 as one of four divisions into which ILC re-organized. [2] Its name was a portmanteau of "play" and "latex", reflecting its focus on latex products. [3] Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes.
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[4] A general-purpose "all the way" shaper with clear straps that starts at the bust and ends at the knee or mid-calf is also available. Foundation garments may come with a built-in strapless bra for dresses and halters. In a broader definition, a foundation garment is a piece of garment that provides body-redefining shapes such as a bra.
Here's more on the TSS fallout from The Curse: a federal judge offered to reduce an $11 million verdict against Playtex if it took super-plus tampons off the market (And there's some ca. 1988 market-share info on p. 140 if you scroll back).