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Gordon Willard Allport (November 11, 1897 – October 9, 1967) was an American psychologist. Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology . [ 1 ]
In 1954, Allport published The Nature of Prejudice, in which he outlined the most widely cited form of the hypothesis. [1] The premise of Allport's hypothesis states that under appropriate conditions interpersonal contact could be one of the most effective ways to reduce prejudice between majority and minority group members. [1]
As Allport put it, “a differentiated category is the opposite of a stereotype.” [3] Thus, the more a person learns about a minority category of people, the more differentiated that category is and the more resistant it is to being reduced to a negative stereotype. The Contact Hypothesis has been supported by decades of research.
Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.
The book was written by Gordon Allport in the early 1950s and first published by Addison-Wesley in 1954. Thomas F. Pettigrew and Kerstin Hammann selected, as the book's most lasting contribution, its success in redefining the relation between intergroup contact and prejudice.
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